The AI effect is a phenomenon in which advances in artificial intelligence lead to a redefinition of what is considered intelligence, such that capabilities achieved by AI systems are no longer regarded as examples of "real" intelligence. The concept has been used to describe both a cognitive tendency and a sociotechnical pattern, in which successful AI techniques are reclassified as routine computation or absorbed into other domains. Historian Pamela McCorduck described this as a recurring feature of AI research, noting in her 2004 book Machines Who Think that once a problem is solved, it is no longer considered evidence of intelligence. Researcher Rodney Brooks similarly observed in 2002 that once systems are understood, they are often regarded as "just computation". == Definition == The AI effect refers to a shift in how intelligence is defined as machines acquire new capabilities. Tasks such as playing chess, recognizing speech, or interpreting images were historically considered indicators of intelligence, but after successful automation they are often reclassified as routine computation. McCorduck described this as an "odd paradox", in which successful AI systems are assimilated into other domains, leaving AI researchers to focus on unsolved problems. The phenomenon is often interpreted as an instance of moving the goalposts. A commonly cited formulation is Tesler's theorem, often expressed as "AI is whatever hasn't been done yet". When problems are not fully formalised, they may be described using models involving human computation, such as human-assisted Turing machines. == Historical examples == === Game playing === Early AI systems capable of playing games such as checkers and chess were initially regarded as demonstrations of machine intelligence. As these systems improved and became better understood, their achievements were often reinterpreted as examples of computation rather than intelligence. The victory of IBM's Deep Blue over Garry Kasparov in 1997 is a frequently cited example. Critics argued that the system relied on brute-force methods rather than genuine understanding. === Pattern recognition === Technologies such as optical character recognition and speech recognition were once considered core problems in artificial intelligence. As these systems became reliable and widely deployed, they were increasingly treated as standard engineering solutions. === Integration into applications === Many techniques originally developed within AI research have been incorporated into broader technological systems, including marketing, automation, and software applications. Michael Swaine reported in 2007 that AI advances are often presented as developments in other fields. Marvin Minsky observed that successful AI innovations often evolve into separate disciplines. Nick Bostrom noted in 2006 that widely adopted technologies are often no longer labeled as AI. == Contemporary discussion == The AI effect continues to be discussed in the context of recent advances in machine learning, particularly large language models and other generative AI systems. As these systems have become more widely used, some researchers and commentators have noted that their capabilities are frequently described as statistical or mechanical once understood, rather than as intelligence. A 2016 survey of artificial intelligence also noted that AI systems are increasingly embedded in everyday applications, reinforcing earlier observations that successful AI technologies tend to become normalized and no longer identified as AI. At the same time, the widespread commercial use of artificial intelligence has led to greater visibility of the field, contrasting with earlier periods in which AI techniques were often present but unacknowledged. == Interpretations == === Cognitive bias === Some authors describe the AI effect as a cognitive bias in which expectations of intelligence shift as machines achieve new capabilities. === Sociotechnical perspective === Another interpretation emphasizes how technologies are reclassified over time as they become widespread and commercially successful. === Philosophical debate === Some philosophers argue that reclassification reflects genuine conceptual distinctions rather than bias. == Historical context == During periods such as the AI winter, researchers sometimes avoided the term "artificial intelligence" due to negative perceptions. In the 21st century, however, the term "AI" has become widely used in public discourse and marketing. == Broader implications == The AI effect has been linked to broader questions about human uniqueness and the nature of intelligence. Michael Kearns suggested that people may seek to preserve a special role for humans. Similar patterns have been observed in studies of animal cognition. Herbert A. Simon noted that artificial intelligence can provoke strong emotional reactions.
Gas (app)
Gas (sometimes stylized in all caps), formerly known as Melt as well as Crush, was an American anonymous social media app. Launched in August 2022, the app is oriented towards high schoolers. The app was developed by Nikita Bier, Isaiah Turner, and former Facebook engineer Dave Schatz. Gas was largely based upon the prior tbh app developed by co-founder Nikita Bier, along with Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon in September 2017. tbh was acquired by Facebook inc. (now Meta Platforms) on October 16, 2017, and nearly a year later in July 2018 was dissolved, owing to low usage. Gas follows a similar purpose to tbh in being a social media app oriented towards high schoolers. In the app, users participate in anonymous polls regarding pre-written complimentary statements to their peers, such as "I'd say yes if (blank) asked me out on a date," "I think (blank) is the coolest kid in school," or "would make an ugly face and still look pretty." Winners of said polls receive a "flame." The name of the app is derived from this, with "gassing someone up" being Gen Z slang for complimenting someone. Users can pay a $6.99 subscription that enables "God Mode," which shows hints regarding who voted for them in a poll. Gas overtook TikTok and BeReal as the most downloaded app on the Apple App Store in October 2022 (the app is currently not available for Android). The app has over 5.1 million downloads as of early November 2022, over a million active users and 300 thousand daily downloads as of October 2022. Currently, the app is available in Canada and the majority of the United States. On January 17, 2023, Gas was acquired by Discord, however it would remain a standalone app and its developers became Discord staff members. On October 18, 2023, Discord announced that service for Gas would be permanently ending effective November 7, 2023, due to a steep decline in users. Effective November 7, the app became completely unusable. == Controversy regarding human-trafficking == Beginning in October 2022, rumors spread largely throughout TikTok and Snapchat alleged that the app was linked to human trafficking (in particular sex trafficking). According to Bier, the rumor originated with a single user review from China on October 5, and then was disseminated through TikTok accounts with "few to no US teen followers." Although largely dismissed as a hoax by experts, who cite how the app doesn't log user locations and general anonymity, the hoax became pervasive to the extent that various police departments, school systems, and local news outlets began issuing warnings regarding the app. For instance, on October 31, 2022, the police department of Piedmont, Oklahoma issued a warning to parents, encouraging them to check their children's phones, while on November 3, the Oklahoma Oktaha Public School system stated in a Facebook post that "Children are being kidnapped in other towns and this new app is thought to be the source of predators finding their location." (both statements have since been retracted by Police Chief Scott Singer and Superintendent Jerry Needham respectively). Additionally, local medial outlets such as KOCO in Oklahoma City ran stories making similar statements. The rumor had a negative impact on the app, with downloads plateauing for a two-week period in late October and with 3% of users in a single day reportedly uninstalling the app. Revenue and ratings have also reportedly dropped and the company's social media accounts have been bombarded with comments labeling them as sex-traffickers. Additionally, the four-person development team has reportedly been bombarded with various death threats as a result.
Commit (data management)
In computer science and data management, a commit is a behavior that marks the end of a transaction and provides Atomicity, Consistency, Isolation, and Durability (ACID) in transactions. The submission records are stored in the submission log for recovery and consistency in case of failure. In terms of transactions, the opposite of committing is giving up tentative changes to the transaction, which is rolled back. Due to the rise of distributed computing and the need to ensure data consistency across multiple systems, commit protocols have been evolving since their emergence in the 1970s. The main developments include the Two-Phase Commit (2PC) first proposed by Jim Gray, which is the fundamental core of distributed transaction management. Subsequently, the Three-phase Commit (3PC), Hypothesis Commit (PC), Hypothesis Abort (PA), and Optimistic Commit protocols gradually emerged, solving the problems of blocking and fault recovery. Today, new fields such as e-commerce payment and blockchain technology are emerging, and submission protocols play a significant role in various business areas. By effectively handling transactions, resolving faults and recovering problems, the commit protocol becomes crucial in ensuring the reliability and consistency of data management. == History == The concept of Commit originated in the late 1960s and early 1970s, when computer technology was rapidly advancing and data management was becoming an important requirement in business and finance. Enterprises have gradually replaced the traditional paper records with computers, which has fully improved the work efficiency. The reliability and consistency of data have become a necessary requirement. Transaction management at this stage is relatively simple, limited to using a single computer for processing. It merely effectively records the changes in data to ensure that the data remains stable after the transaction is completed or terminated. In the late 1970s, as database systems moved from a single calculator operation to multiple distributed collaborations, ensuring data consistency and reliability became a new challenge. In 1978, computer scientist Jim Gray proposed the famous two-phase Commit Protocol (2PC), which became an effective solution for distributed transaction management, successfully managing data synchronization problems between multiple nodes. However, this commit protocol has some potential transaction blocking problems when nodes fail. In the early 1980s, researchers discovered that although the two-step commit protocol was effective at synchronizing data, there could be long waits and even system crashes, with limitations. To improve this problem, people have begun to explore new and effective methods, including enhancing efficiency by reducing message communication during the protocol process. IBM's R database introduced the Assumed Commit and Assumed abort protocols, which contributed significantly to transaction management efficiency. These two protocols have greatly improved the processing efficiency of distributed transactions by reducing communication overhead and have become an important breakthrough in the technology of transaction commit protocols. By the early 1990s, with the increase in business demands and the complexity of transactions, enterprises required higher efficiency in distributed transaction processing. In order to adapt to the needs of different environments, the scientific community has gradually developed various variants of commit protocols to provide more flexible transaction management options for different needs. For example, the three-phase commit protocol promotes the commit of transactions more effectively and reduces the occurrence of blocking problems by adding a pre-commit protocol and a timeout mechanism. In the 21st century, with the popularization of mobile Internet and wireless technology, the commit protocol has been further developed, and researchers have begun to pay attention to how to reduce the blocking in the transaction process to solve the problem of broadband limitation, battery life and network instability in the mobile environment. The proposal of optimistic commit protocol marks the extension of commit technology from traditional database to the emerging mobile data field. This protocol allows transactions to temporarily use unconfirmed data, improving the user experience in cases of poor network conditions. In recent years, with the rise of blockchain and decentralized technologies, submission protocols and consensus mechanisms have gradually merged. These consensus algorithms play a role in tamper-proofing and preventing malicious attacks on node pairs in a decentralized environment. This enables commit to no longer be confined to the scope of traditional database management, but to become the core technology of trust computing and distributed ledgers, further expanding the application field of commit in the digital age. This integration has brought about extensive application impacts. Each transaction can achieve the effect of tracking global submissions through the verification of the consensus mechanism, becoming an important technical foundation for promoting the circulation of digital assets, the operation of cryptocurrencies and decentralized applications. == Commit Protocol Types == In the world of data management, a transaction is a series of database operations, such as bank transfers and order submission. In order to ensure the accuracy, consistency, and security of the data, transactions are usually completed completely, or cancelled completely, leaving no partially completed results. Commit protocol is the method used to coordinate this process. Different protocols are applicable to different submission scenarios and have their own advantages and disadvantages. There are four major commit protocols. === Two-Phase Commit (2PC) === The two-phase commit protocol is the most classic and broadest approach to distributed transactions, which includes both a preparation phase and a commit phase. This commit protocol is designed to allow the database coordinator to determine if all participating nodes agree. The preparation phase is the phase in which the coordination node sends a ready to commit request to all nodes participating in the transaction. The commit phase is a global commit after all participating nodes are ready, and if no agreement is reached, all nodes roll back the transaction and undo all previous operations. Although the two-phase commit protocol is the easiest to operate and widely used, its obvious drawback is that it can cause transactions to be blocked for a long time when nodes fail, resulting in a decline in system performance and making it difficult to terminate or continue immediately. === Three-Phase Commit (3PC) === The three-phase commit protocol is an improved non-blocking protocol based on 2PC, which is divided into three stages: preparation, pre-commit and commit. Firstly, each node sends a "preparation" request. After confirmation, a "pre-submission" stage is added. At this point, each node has completed most of the preparatory work and is waiting for the final confirmation. Finally, in the formal commit stage, after all nodes send the "commit" request, the transaction is completed and committed. Compared with 2PC, it increases the timeout mechanism, avoids the blocking problem caused by single point of failure, and improves the reliability of the system. The three-phase commit protocol significantly optimizes transaction reliability, but adds additional overhead for message transmission and state maintenance. It is more suitable for distributed application scenarios with high transaction sensitivity and no acceptance of long waiting times. === Presumed Commit (PC) and Presumed Abort (PA) === Presumed Commit (PC) is the default that the transaction will be committed successfully and rollback will be notified unless an anomaly is encountered. This commit reduces the message overhead and logging costs of a normal commits. Presumed Abort (PA) is assumed that the default state of the transaction is a rollback and will only be committed when all nodes have explicitly agreed. This commit is applicable to transactions that are not updated frequently or have a low probability of successful commit. The IBM R Distributed Database management System was the first to propose and practice the PC and PA protocols, handling distributed transaction management very efficiently and becoming a classic case in the field of database transaction management. === Optimistic Commit Protocol === With the rise of the Internet, the previous commit protocols are facing new challenges, especially in mobile scenarios with unstable networks. Excessively long transaction waiting times can affect the user experience. The Optimistic Commit Protocol allows a transaction to temporarily access uncommitted data before committing to avoid wait times. This type of commit is suitable f
Public Services Network
The Public Services Network (PSN) is a UK government's high-performance network, which helps public sector organisations work together, reduce duplication and share resources. It unified the provision of network infrastructure across the United Kingdom public sector into an interconnected "network of networks" to increase efficiency and reduce overall public expenditure. It is now a legacy network and public sector organisations are being migrated to using services on the public internet. == Origins == The Public Services Network (PSN) was launched officially as part of the Transformational Government Strategy commencing in 2005, under the original name of the Public Sector Network. Prior to this, some parts of local government had already successfully implemented the concept. The Hampshire Public Services Network (HPSN) was the first PSN, launched in 1999, followed closely by Kent County Councils partnerships with the KPSN. The HPSN, encompassing all of the borough, district and unitary councils, with the County Council, as well as the Fire Services, the Isle of Wight Council and 540 schools. National PSN technical and architecture compliance criteria were established from 2007, by GDS working with local government leaders from Socitm (the Society of Information Technology Management) on the National CIO Council and the Local CIO Council. The PSN's aim was to bring public services organisations with a common interest onto a single, coherent and standards-based ‘network of networks’. This would create influence, economies of scale and a commonality of standards for secure and easy inter-connection between public service organisations. The original concept of a network of networks strategy was based upon the work already undertaken in local government and recognition of Communities of Interest (COI) within the Criminal Justice Sector during work by the Office for Criminal Justice Reform (OCJR) between 2005 and 2007 to enable data sharing across business units. In this context a COI was defined as groups of Government departments and external partners who in combination provided services within a specific area of operation and used the same data, with a similar risk profile, shared risk appetite and common governance framework. Historically each group member had implemented their own networks and standards of operation in isolation with little or no consideration as to how services and data may be shared and resulting in increased costs of operation. The Network of Networks strategy proposed within OCJR recommended the creation of specific networks based upon these Communities of Interest which were joined together through data interchange gateways supporting common standards. Under this approach networks would be arranged by data type and business functions such as Criminal Justice, Health and Social Care, Defence and Intelligence or Public Finance rather than solely on established departmental boundaries. Within a COI, trust relationships and data interchange are readily supported, enabling data sharing without a need to cross network boundaries and providing benefits of scale without the challenges and compromises intrinsic to homogeneous cross sector networks. Data is made available without a need to transport it between organisations and control is retained by the data originator. In early 2007 a group of UK Government department CTOs in conjunction with the Office for Government Commerce Buying Solutions (OGC BS) established the vision for a single commonly provided, procured and managed public sector voice and data network infrastructure to replace the multitude of separately procured and managed networks serving various segments of the UK public sector; Education, Health, Central Government, Local Government etc. In 2008 an Industry Working Group was established to document the objectives and requirements more clearly. Their report set out the architectural and commercial principles as well as anticipated security, service management, governance and transition arrangements. == Architecture == The PSN comprises a core network, the Government Conveyancing Network or GCN provided by GCN Service Providers or GCNSPs. The GCN interconnects multiple operator networks, termed Direct Network Service Providers or DNSPs. Subscriber organisations contract to a connection from a local participating DNSP, connect via that to GCN and hence onwards to other interconnected networks and services. The GCN network is entirely based on IPv4 and MPLS and the GCNSPs are not currently mandated to provide IPv6, though they should have a roadmap to implementing it if and when required. == Commercial framework == In 2010 Virgin Media Business, BT, Cable & Wireless and Global Crossing signed Deeds of Undertaking (DoU) and subsequently achieved accreditation for providing GCN and IP VPN services. In March 2012, BT, Cable & Wireless, Capita Business Services, Eircom, Fujitsu, Kcom, Level 3, Logicalis, MDNX, Thales, Updata and Virgin Media Business were successful bidders for the initial two-year PSN Connectivity framework. In June 2012, 29 companies were confirmed as suppliers of ICT services to the UK public sector under the Government's PSN Services framework contract. Apart from most of the previous suppliers, additional companies also included 2e2, Airwave Solutions, Azzurri Communications, Cassidian, CSC Computer Sciences, Computacenter, Daisy Communications, Easynet Global Services, EE, Freedom Communications, Icom Holdings, NextiraOne, PageOne Communications, Phoenix IT Group, Siemens Communications, Specialist Computer Centres, Telefónica, telent Technology Services, Uniworld Communications and Vodafone. == Governance == The PSN is managed within the Cabinet Office where it is part of the Government Digital Service. == Early implementations == There were already notable initiatives in progress in county council areas, demonstrating public sector network integration in both the Hampshire HPSN2 network and in Kent's community network. Project Pathway was established as a pilot linking these two county-wide networks, with Virgin Media Business and Global Crossing the subscriber and GCN network elements. Staffordshire County Council was the first council in England to establish a PSN that included the county's NHS Health partners. Other county councils have since followed the leads of these councils. == Transition == Centrally procured public sector networks are expected to migrate across to the PSN framework as they reach the end of their contract terms, either through an interim framework or directly. The Government Secure Intranet (GSi) contracts expired in September 2011, running on to 12 February 2012 and were replaced by the transitional Government Secure Intranet Convergence Framework (GCF). The Managed Telephony Service (MTS) contract expired on 31 December 2011 and was replaced by the Managed Telephony Convergence Framework (MTCF). == Future plan == In a blog post published on 20 January 2017, Government Digital Service announced that the Technology Leaders Network (TLN) had agreed that government was starting a journey away from the PSN. This was because using the Internet was considered suitable for the vast majority of the work that the public sector does. The blog post confirmed that the 'move was not going to happen immediately' and stated that 'there's quite a bit of work to do across the public sector to prepare for the changes'. It also stated that it was too early for a full timeline to be provided, although all PSN-connected organisations would be updated as the process evolved. The blog post confirmed that organisations that need to access services that are only available on the PSN would still need to connect to it for the time being and continue to meet its assurance requirements. In a blog post published on 16 March 2017, Government Digital Service (GDS) set out its plans for PSN assurance. The blog post confirmed that the PSN compliance process wasn't 'going anywhere, certainly for a while yet'. It explained that the TLN agreed that – as one of the only recognised, externally accredited, cross-government common assurance standards – it 'needs to live on far beyond the end of the physical PSN network'. Government Digital Service, along with the National Cyber Security Centre (NCSC) and the Cyber and Government Security Directorate, are now looking at ways to expand and reframe PSN compliance in a new context that, while retaining the assurance principles that are the basis of the existing process, will aim to improve the process. A GDS blog post titled 'The road to closing down the PSN' published on 8 September 2020 describes how the public sector will migrate away from the PSN. The Cabinet Office has set up a programme called Future Networks for Government (FN4G) to help organisations move away from the PSN.
Cipher device
A cipher device was a term used by the US military in the first half of the 20th century to describe a manually operated cipher equipment that converted the plaintext into ciphertext or vice versa. A similar term, cipher machine, was used to describe the cipher equipment that required external power for operation. Cipher box or crypto box is a physical cryptographic device used to encrypt and decrypt messages between plaintext (unencrypted) and ciphertext (encrypted or secret) forms. The ciphertext is suitable for transmission over a channel, such as radio, that might be observed by an adversary the communicating parties wish to conceal the plaintext from.
Dynamic texture
Dynamic texture ( sometimes referred to as temporal texture) is the texture with motion which can be found in videos of sea-waves, fire, smoke, wavy trees, etc. Dynamic texture has a spatially repetitive pattern with time-varying visual pattern. Modeling and analyzing dynamic texture is a topic of images processing and pattern recognition in computer vision. Extracting features that describe the dynamic texture can be utilized for tasks of images sequences classification, segmentation, recognition and retrieval. Comparing with texture found within static images, analyzing dynamic texture is a challenging problem. It is important that the extracted features from dynamic texture combine motion and appearance description, and also be invariance to some transformation such as rotation, translation and illumination. == Analysis methods of dynamic texture == The methods of dynamic texture recognition can categorized as follows: Methods based on optical flow: by applying optical flow to the dynamic texture, velocity with direction and magnitude can be detected and used to recognize the dynamic texture. Due to simplicity of its computation, it is currently the most popular method. Methods computing geometric properties: this methods track the surfaces of motion trajectories in spatiotemporal domain. Methods based on local spatiotemporal filtering : this methods analyze the local spatiotemporal patterns and its orientation and energy and employ them as feature used for classification. Methods based on global spatiotemporal transform: this method characterize the motion at different scale using wavelets that can decompose the motion into local and global. Model-based methods : These methods aims at generating a model to describe the motion by a set of parameters. == Applications == - Segmenting the sequence images of natural scenes. This helps on differentiate between streets and grass alongside these streets which could be used in the application of navigations. - Motion detection : Dynamic texture features extracted from footage videos can be exploited to detect abnormal crowd activities. - Video classification: video of natural scenes or other scenes that exhibit dynamic textures. - Video retrieval : Dynamic textures can be employed as a feature retrieve videos that contain, for example, sea-waves, smoke, clouds, wavy trees.
Social media use in health awareness
Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, and Doctor Mike utilized social media to significantly impact the public about cardiovascular health awareness. == Background == Social media is proven to be useful for various chronic and incurable diseases where patients form groups and connect for sharing of knowledge. Similarly, health professionals, health institutions, and various other individuals and organizations have their own social media accounts for health information, awareness, guidance, or motivation for their patients. The utilization of social media for health awareness campaigns has become increasingly prevalent in recent years. The history of utilizing social media in health campaigns can be traced back to the early 2000s with the rise of platforms such as Facebook, Twitter, and YouTube. == Health campaigns == Health campaigns especially for chronic diseases like cancer and heart diseases are increasingly common on different social media platforms because social media serves as a cost-effective medium for launching and promoting health campaigns. Many organizations and governmental bodies use platforms like Twitter and Instagram to reach a wide audience. This wide outreach gives health campaigns more attention and support while raising awareness of their specific cause. Recently, there have been increasing calls for health organizations to involve the public and consumer groups in their social media health campaigns to ensure their acceptability with the target audience, encouraging use of collaborations and co-design of messages. == Research == When incorporating social media into health research recruitment, there is potential for a greater number of individuals to participate. Social media allows researchers to reach a wide range of participants while also allowing for recruitment 24 hours a day. There are many health organizations with large social media followings to allow them to reach a large amount of individuals. If these organizations pair with researchers and post flyers or make posts about a study they may be able to find the population that they are looking for. Although there are positives to using social media for health research recruitment, looking at the issues is important. Using this method in recruitment may cause competition between companies for the attention of the users. Another important point is that this is dependent on the type of health condition that is being researched. For chronic conditions, there are many organizations and platforms for support while for acute illnesses, there are not as many organizations that would be able to promote these studies and post for outreach. == Patient education == Patients increasingly turn to social media for health communication and health-related information. Online health communities, forums and blogs enable individuals to share their experiences, offer support, and seek advice from peers. Healthcare professionals also use social media to provide valuable insights and address common health concerns. The use of social media for patient education allows individuals to gain more information for their illness or disease along with gaining support from individuals who may be experiencing the same. Many health organizations such as cancer organizations or organizations for chronic health conditions often have social media platforms that allow individuals to connect and even share their own stories. Peer support is beneficial to patients emotionally and even for them to understand their condition and how to cope. Another way that social media allows individuals to gain more information is the improvement of health literacy. Medical jargon can be confusing for individuals especially when they are newly diagnosed with an illness or disease. Social media has been able to create platforms that explain the information that individuals may need when they are newly diagnosed or if they just want to learn more about their illness. Medical conditions can be confusing but using social media may allow for individuals to develop a better understanding in a manner that they understand. When patients have a better understanding of their health there will be a result of better health outcomes. == Misinformation == While social media is a powerful tool for health awareness, it comes with challenges. Misinformation can spread rapidly, potentially leading to incorrect or harmful health practices. Ensuring the accuracy of health-related information on social media is an ongoing concern. Health misinformation can be easily spread through social media to large amounts of individuals which can make this dangerous. Often, critics will question whether health-related information that is shared online is credible. Social media does not require the amount of regulation that could prevent false medical information from being disseminated online. According to The Influencer Effect: Exploring the persuasive communication tactics of social media influencers in the health and wellness industry by Deborah Deutsch, "the information shared is often lacking accepted scientific evidence or is contrary to industry standards, and, at times, deceptive, unethical, and misleading." One example of this was in 2020, when President Donald Trump said in speeches and on Twitter that hydroxychloroquine and chloroquine could be used to treat COVID-19. While these drugs are antimalaria, it was being spread that they could be used for COVID-19. This resulted in increased deaths and individuals falling ill from taking this drug and the misinformation that was spread about this drug. Spreading misinformation regarding health is one of the biggest concerns when using social media for health awareness. When spreading misinformation about health there is an increase in confusion about what is true and what is false regardless of who is saying this information. Along with the confusion of the public, there is a sense of mistrust that is a consequence of misinformation. Individuals are seeing different opinions which leads people to a situation where they do not know who to trust. While health misinformation is one of the largest issues, there are ways to help prevent it. As individuals, it is important to know where you are getting your information from and learn how to identify what is misinformation and avoid the spread of it. == Privacy and ethical issues == The sharing of personal health information on social media raises privacy and ethical concerns. Striking a balance between raising awareness and respecting individuals' privacy remains a delicate issue.